Define your target audience by making notes and creating fictional representatives of the audience - personas. These personas will guide decisions in the Scenario Mapping section.
Locality |
Gender |
Age Range |
Income |
Education |
| Use Persona Don't Use Persona |
 Select Photo |
|
Age |
Occupation |
Education |
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Gender |
Income |
Tech Knowledge |
Personal Background Information |
Reason for Using Website |
| Use Persona Don't Use Persona |
Select Photo |
|
Age |
Occupation |
Education |
||
Gender |
Income |
Tech Knowledge |
Personal Background Information |
Reason for Using Website |